Login
Get your LQ score

The Modern Maverick explained

Success is something that we are encouraged to pursue from a young age – but what does it actually mean, and why are so many ‘successful’ people left exhausted and dissatisfied? 

We are taught to set goals in pursuit of a generic definition of success that is dictated by society. But living someone else’s life is draining; individuals are tired and society is poorer as a consequence.

The Modern Maverick sets out a roadmap for a different way forward – a way that combines purpose with profit. Through thought-provoking writing, case studies and exercises, it coaches you to find your own definition of success and gives you the courage and tools to pursue it.

BUY NOW  Amazon  Bloomsbury  Waterstones  Bookshop   WHSmith

What people are saying

This book commands your attention, and appeals to anyone who wants to move their life forward and follow their dreams.
Thomasina Miers OBECo-Founder of Wahaca, author & chef
This is the book we all need to change our inner and outer life when we feel stuck in this world of crisis. It is clear, inspiring, and full of actionable wisdom.
Julia Samuel MBEbest-selling author of Grief Works
Ed’s coaching has inspired so many people. This is an important book. It has so much wisdom in it, whether you are searching for meaning, growing a company, or seeking to contribute to a community.
Henry DimblebyMBE Co-Founder of Leon, and author of the National Food Strategy
Invest in this book to invest in yourself. It will be worth it. Well-written, clear, deep and pragmatic. The combination of personal stories, excellent ideas and exercises is just right. Take this challenge on and your life will be the better for it.
Dr Carol KauffmanAssistant Professor at Harvard
This book brilliantly lays out the Maverick Way that Ed has developed and applied so effectively to me, as well as many other entrepreneurs. It gives us the tools to live our best lives, true to ourselves, and guides us to find our own version of success.
Simon Hill-NortonCo-Founder of Sweaty Betty
Ed and his team have been an important part of the success of Hawksmoor. The Modern Maverick is a great resource for replicating that coaching in your own career or business.
Will BeckettCo-Founder and CEO of Hawksmoor
This book will help unlock any limiting beliefs you may have around success and what is possible, allowing you to live a freer, happier, and more fulfilled life. It is a call to action and a really practical framework to effect the change you seek.
Tom KayFounder of Finisterre
I would highly recommend having a read of this wonderful collection of insights into why we might be finding life a bit of a slog, and what we can do about it. Ed has put together the tools for you to create your own map and define your own success.
Pippa EvansCo-Founder of The Sunday Assembly, and author of Improv your Life
This book enables you to navigate life in a way that feels meaningful, balanced, and joyful. It contains quiet and much-needed wisdom for our noisy times.
Shamil ThakrarCo-Founder and CEO, Dishoom
It's a dream for many people to combine their work with their personal passion. But how do you know where to start on that journey? Ed's book gives you the tools and confidence to take the first step towards a better, more fulfilling life.
Simon MottramFounder of Rapha
This book opens up Ed’s extraordinary toolkit, built upon many decades of learning and experience.
Paul CroftCo-Founder of Mediatonic (now part of Epic Games)of Rapha
Previous
Next
EXERCISES

50 tried and tested exercises that help you turn your thinking into reality

Drawn from 1000’s of hours of coaching clients, these exercises are designed to help you explore and develop your self-awareness, define your own version of success, find your superpower and figure out your purpose.

CASE STUDIES

30 real life case studies drawn from over a decade of coaching

The book includes summaries of life situations where people work to discover their own life well lived, and how to bring their Inner Maverick to the fore.  Learn from these real life examples.

PRACTICAL WISDOM AND PLANS

A clear framework for planning and follow through

The Maverick Plan provides a framework for developing your action plan and then following it through.  There is clear advice based on findings in psychology around the key pillars of life, how to charge your batteries and then go about making the changes you have identified in the book.

This book commands your attention, and appeals to anyone who wants to move their life forward and follow their dreams.
Thomasina Miers OBECo-Founder of Wahaca, author & chef
This is the book we all need to change our inner and outer life when we feel stuck in this world of crisis. It is clear, inspiring, and full of actionable wisdom.
Julia Samuel MBEbest-selling author of Grief Works
Ed’s coaching has inspired so many people. This is an important book. It has so much wisdom in it, whether you are searching for meaning, growing a company, or seeking to contribute to a community.
Henry DimblebyMBE Co-Founder of Leon, and author of the National Food Strategy
Invest in this book to invest in yourself. It will be worth it. Well-written, clear, deep and pragmatic. The combination of personal stories, excellent ideas and exercises is just right. Take this challenge on and your life will be the better for it.
Dr Carol KauffmanAssistant Professor at Harvard
This book brilliantly lays out the Maverick Way that Ed has developed and applied so effectively to me, as well as many other entrepreneurs. It gives us the tools to live our best lives, true to ourselves, and guides us to find our own version of success.
Simon Hill-NortonCo-Founder of Sweaty Betty
Ed and his team have been an important part of the success of Hawksmoor. The Modern Maverick is a great resource for replicating that coaching in your own career or business.
Will BeckettCo-Founder and CEO of Hawksmoor
This book will help unlock any limiting beliefs you may have around success and what is possible, allowing you to live a freer, happier, and more fulfilled life. It is a call to action and a really practical framework to effect the change you seek.
Tom KayFounder of Finisterre
I would highly recommend having a read of this wonderful collection of insights into why we might be finding life a bit of a slog, and what we can do about it. Ed has put together the tools for you to create your own map and define your own success.
Pippa EvansCo-Founder of The Sunday Assembly, and author of Improv your Life
This book enables you to navigate life in a way that feels meaningful, balanced, and joyful. It contains quiet and much-needed wisdom for our noisy times.
Shamil ThakrarCo-Founder and CEO, Dishoom
It's a dream for many people to combine their work with their personal passion. But how do you know where to start on that journey? Ed's book gives you the tools and confidence to take the first step towards a better, more fulfilling life.
Simon MottramFounder of Rapha
This book opens up Ed’s extraordinary toolkit, built upon many decades of learning and experience.
Paul CroftCo-Founder of Mediatonic (now part of Epic Games)of Rapha
Amazon  Bloomsbury  Waterstones  Bookshop  WHSmith