WHO WE ARE

We are a team of coaches, with direct experience of creating, growing and exiting businesses. We specialise in working with Maverick founders and individuals seeking a better life. For over a decade we have helped senior teams at companies such as Dishoom, Sweaty Betty, Rapha, Finisterre and Okta to combine profit with purpose and enrich the working culture for thousands of people.

About the author
The Maverick Team
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About the author

Ed Haddon is the founder of Haddon Coaching. He is passionate about helping people live their best lives, and growing The Modern Maverick movement.

Ed holds a Masters in Experimental Psychology from Oxford University and a Masters in Business Administration (distinction) from Harvard Business School. He holds a diploma from The Coaching Academy in Personal Performance Coaching (Distinction) and a Certificate in Coaching Psychology from the Centre for Coaching.  He has a strong interest in Positive Psychology and is a qualified NLP Practitioner.  He is trained in intensive vision days for clients and purpose-led leadership.  He has written for publications including The Times and the Soho House Magazine and writes a monthly blog. He has featured in Vanity Fair, Grow (The Facebook magazine) and Smallish magazine. Ed is also a founder of the Realisation Festival – creating space and time for the soul for the benefit of society.

Meet the team

The team of 5 Maverick coaches have all been trained in delivering the Maverick Program. They will work with the whole of you, helping you design and live your best life.

A bit about who we are, Haddon Coaching being a B Corp

Haddon Coaching attained B Corp certification in November 2020 and is proud to be the first UK-based coaching company to do so. Our passion for social and environmental impact is reflected both in the way we operate our business and in the businesses we choose to work with.

This book commands your attention, and appeals to anyone who wants to move their life forward and follow their dreams.
Thomasina Miers OBECo-Founder of Wahaca, author & chef
This is the book we all need to change our inner and outer life when we feel stuck in this world of crisis. It is clear, inspiring, and full of actionable wisdom.
Julia Samuel MBEbest-selling author of Grief Works
Ed’s coaching has inspired so many people. This is an important book. It has so much wisdom in it, whether you are searching for meaning, growing a company, or seeking to contribute to a community.
Henry DimblebyMBE Co-Founder of Leon, and author of the National Food Strategy
Invest in this book to invest in yourself. It will be worth it. Well-written, clear, deep and pragmatic. The combination of personal stories, excellent ideas and exercises is just right. Take this challenge on and your life will be the better for it.
Dr Carol KauffmanAssistant Professor at Harvard
This book brilliantly lays out the Maverick Way that Ed has developed and applied so effectively to me, as well as many other entrepreneurs. It gives us the tools to live our best lives, true to ourselves, and guides us to find our own version of success.
Simon Hill-NortonCo-Founder of Sweaty Betty
Ed and his team have been an important part of the success of Hawksmoor. The Modern Maverick is a great resource for replicating that coaching in your own career or business.
Will BeckettCo-Founder and CEO of Hawksmoor
This book will help unlock any limiting beliefs you may have around success and what is possible, allowing you to live a freer, happier, and more fulfilled life. It is a call to action and a really practical framework to effect the change you seek.
Tom KayFounder of Finisterre
I would highly recommend having a read of this wonderful collection of insights into why we might be finding life a bit of a slog, and what we can do about it. Ed has put together the tools for you to create your own map and define your own success.
Pippa EvansCo-Founder of The Sunday Assembly, and author of Improv your Life
This book enables you to navigate life in a way that feels meaningful, balanced, and joyful. It contains quiet and much-needed wisdom for our noisy times.
Shamil ThakrarCo-Founder and CEO, Dishoom
It's a dream for many people to combine their work with their personal passion. But how do you know where to start on that journey? Ed's book gives you the tools and confidence to take the first step towards a better, more fulfilling life.
Simon MottramFounder of Rapha
This book opens up Ed’s extraordinary toolkit, built upon many decades of learning and experience.
Paul CroftCo-Founder of Mediatonic (now part of Epic Games)of Rapha
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