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WHO WE ARE

We are a team of coaches, with direct experience of creating, growing and exiting businesses. We specialise in working with Maverick founders and individuals seeking a better life. For over a decade we have helped senior teams at companies such as Dishoom, Sweaty Betty, Rapha, Finisterre and Okta to combine profit with purpose and enrich the working culture for thousands of people.

About the author
The Maverick Team
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About the author

Ed Haddon is the founder of Haddon Coaching. He is passionate about helping people live their best lives, and growing The Modern Maverick movement.

Ed holds a Masters in Experimental Psychology from Oxford University and a Masters in Business Administration (distinction) from Harvard Business School. He holds a diploma from The Coaching Academy in Personal Performance Coaching (Distinction) and a Certificate in Coaching Psychology from the Centre for Coaching.  He has a strong interest in Positive Psychology and is a qualified NLP Practitioner.  He is trained in intensive vision days for clients and purpose-led leadership.  He has written for publications including The Times and the Soho House Magazine and writes a monthly blog. He has featured in Vanity Fair, Grow (The Facebook magazine) and Smallish magazine. Ed is also a founder of the Realisation Festival – creating space and time for the soul for the benefit of society.

Meet the team

The team of 5 Maverick coaches have all been trained in delivering the Maverick Program. They will work with the whole of you, helping you design and live your best life.

A bit about who we are, Haddon Coaching being a B Corp

Haddon Coaching attained B Corp certification in November 2020 and is proud to be the first UK-based coaching company to do so. Our passion for social and environmental impact is reflected both in the way we operate our business and in the businesses we choose to work with.

This book commands your attention, and appeals to anyone who wants to move their life forward and follow their dreams.
Thomasina Miers OBECo-Founder of Wahaca, author & chef
This is the book we all need to change our inner and outer life when we feel stuck in this world of crisis. It is clear, inspiring, and full of actionable wisdom.
Julia Samuel MBEbest-selling author of Grief Works
Ed’s coaching has inspired so many people. This is an important book. It has so much wisdom in it, whether you are searching for meaning, growing a company, or seeking to contribute to a community.
Henry DimblebyMBE Co-Founder of Leon, and author of the National Food Strategy
Invest in this book to invest in yourself. It will be worth it. Well-written, clear, deep and pragmatic. The combination of personal stories, excellent ideas and exercises is just right. Take this challenge on and your life will be the better for it.
Dr Carol KauffmanAssistant Professor at Harvard
This book brilliantly lays out the Maverick Way that Ed has developed and applied so effectively to me, as well as many other entrepreneurs. It gives us the tools to live our best lives, true to ourselves, and guides us to find our own version of success.
Simon Hill-NortonCo-Founder of Sweaty Betty
Ed and his team have been an important part of the success of Hawksmoor. The Modern Maverick is a great resource for replicating that coaching in your own career or business.
Will BeckettCo-Founder and CEO of Hawksmoor
This book will help unlock any limiting beliefs you may have around success and what is possible, allowing you to live a freer, happier, and more fulfilled life. It is a call to action and a really practical framework to effect the change you seek.
Tom KayFounder of Finisterre
I would highly recommend having a read of this wonderful collection of insights into why we might be finding life a bit of a slog, and what we can do about it. Ed has put together the tools for you to create your own map and define your own success.
Pippa EvansCo-Founder of The Sunday Assembly, and author of Improv your Life
This book enables you to navigate life in a way that feels meaningful, balanced, and joyful. It contains quiet and much-needed wisdom for our noisy times.
Shamil ThakrarCo-Founder and CEO, Dishoom
It's a dream for many people to combine their work with their personal passion. But how do you know where to start on that journey? Ed's book gives you the tools and confidence to take the first step towards a better, more fulfilling life.
Simon MottramFounder of Rapha
This book opens up Ed’s extraordinary toolkit, built upon many decades of learning and experience.
Paul CroftCo-Founder of Mediatonic (now part of Epic Games)of Rapha
Amazon  Bloomsbury  Waterstones  Bookshop  WHSmith

Ed Haddon

Ed operates as a coach, entrepreneur and investor combining over 20 years of practical experience of SME’s, analytical experience from Harvard and Bain, and people skills from training with The Coaching Academy and a Psychology degree. Ed started Haddon Coaching in 2011 to focus on helping others maximise their impact. Ed loves working with individuals to figure out their purpose and unlock their lives. He also loves working with Founders and their senior teams to grow people led businesses whilst living fulfilling lives outside of work. He has coached 7 founders through exits and still works with 6 of them.
  1. BA in Experimental Psychology, Oxford University (2.1)
  2. MBA, Harvard University (Distinction)
  3. Diploma in Personal Performance Coaching, The Coaching Academy (Distinction)
  4. Accredited to deliver Positive Psychology Intensive Coaching
  5. Certificate in NLP Practitioner Program, The Coaching Academy
  6. Primary Certificate in Performance Coaching, The Centre for Coaching
  7. Certificate in Coaching Psychology, The Centre for Coaching

Nancy Wilde

Nancy has 30 years’ experience working within large corporations and medium and small businesses. She has built a number of highly successful, profitable and market leading businesses within furniture and design in both London and Dubai and is the current co-owner manager of businesses that consult, import and design furniture. As such, Nancy understands the demands of fast changing industries and the complexities of a well-run operation. She is particularly focused on developing individuals and teams to create long-term stability and business growth. Having graduated from Sheffield University with a degree in Economics, Nancy spent ten years in the fashion industry, working for Marks and Spencer as a buyer and design manager. As a coach with an international CPCC certification, Nancy now combines business experience with coaching skills to challenge, support and witness her clients. She has further coaching qualifications in neuroscience, organisational and relationship systems, NLP, Hogan Assessment and Leadership Visioning.

Clare Downes

My coaching delivery is influenced by direct experience of starting, growing and running businesses and working within many businesses with their leadership teams. I have been an external support during; start-up, growth, merger, acquisition and sale; being in the privileged position of seeing inside the workings of many clients’ businesses, whilst running my own agency. I have extensive knowledge of the commercial and emotional intricacies of owner-operated and family-run businesses.
My approach is challenging but always with a smile!

  1. University of Wales (Swansea), Politics with International Relations BA: 2:1
  2. Graduate of www.meylercampbell.com Mastered programme for executive business coaching. Accredited by The Association for Coaching (AC).
  3. Myers Briggs, MBTI qualified practitioner
  4. Accredited to deliver Positive Psychology Intensive Coaching
  5. Counselling Accreditation (Level Two)

Julian Mack

Having graduated from Henley Business School, Julian’s mission in coaching is to guide clients to find the awareness, confidence and reserves of resolve to live a more autonomous, fulfilled life. Favouring the neuroscience approach, with its emphasis on an individual’s ideal self and future, he uses purposeful conversations and selected tools to identify a client’s values, purpose and strengths. Helping clients do more of what they are good at leads to greater levels of satisfaction, contentment and well-being. Before discovering the joys of coaching, Julian founded and ran Threshold Sports (mantra: more is in you) alongside double Olympic gold medallist James Cracknell. He sold Threshold to Infront Sports & Media in 2019. Julian is familiar with the lows of cash flow anxiety and the eventual high of selling a business.
  1. PCEC in Executive Coaching (2020), Henley Business School 
  2. Seth Godin Akimbo Workshop Graduate (2021) SBE Certificate Granted, Small Business Essentials
  3. Preparing for ICF MCC Accreditation (ongoing)
  4. Member of Association of Coaching

Nick Thistleton

Nick’s coaching is the culmination of an eclectic career to date, as he brings together in service of his clients his creativity, his own entrepreneurial leadership journey and his deep interest in both the human and commercial side of business. His particular passion is helping executives to both discover and implement their own authentic model of effective leadership. Following his degree in French and Russian at Oxford University, Nick began his career as a professional pianist, working largely in musical theatre in London’s West End, as well as making various TV appearances with the likes of Lionel Richie and Gary Barlow. In 2003, he co-founded with Martha Lane Fox the karaoke company Lucky Voice, where he continues as non-Executive Chairman after 13 years as Managing Director. In growing Lucky Voice to become synonymous with high-quality karaoke experiences in the UK and increasingly overseas, Nick created a multi-faceted business which encompasses high-street leisure operations, international franchising, extensive proprietary technology and a B2C digital subscription offering.
  1. Graduate of the Academy of Executive Coaching
  2. Hogan Assessment Certified